Mobile phone could lead to the wrist watch becoming a piece of obsolete technology?

Lately, there has been concerns the ubiquity from the cell phone can lead to the watch becoming a bit of obsolete technology. This seems to revisit an identical concern, current within the horologic world in 1967 once the first quarta movement digital watch hit the industry. Watchmakers were fearful that digital innovation would signal the finish from the classic watch, yet, through the eighties, it had been apparent the watch had established its very own niche on the market. It started to appear as a bit of fashion, instead of just a functional item, similar to the way a designer shoe is much more than the usual product to keep your ft dry!

This Year, the energy from the watch, as any particular item worthwhile and standing, is again facing competition. The meteoric development of the cell phone market within the last eight years has, to any or all intents and reasons, made involve putting on a wrist watch to inform-the-time obsolete. Globally, it's believed that 61% of individuals own a cell phone and, inside the Uk, this increases to in excess of 85%. Since cell phone shows always show time it appears that a wrist watch is unnecessary, yet, counter-without effort, the timepiece market remains vibrant.

The house of the timepiece has lengthy since been established as Europe and, if their growth figures are taken as suggestive of the marketplace trend, then its apparent that watch sales have continued to be robust regardless of the creation of the mobile. In 1986, watch exports were worth 2.5bn, rising to 10bn by 2008. Present day economic conditions might have triggered some contraction from the market but, nonetheless, the timepiece remains a well known purchase. The reason behind this success, despite technological competition, resides within the re-marketing from the watch like a covetable design item. This is particularly apparent within the masculine world of fashion men's work put on can be quite proscriptive and foreseeable, with hardly any chance to produce a personal look, or fashion sense. Having the ability to accessorize having a carefully selected watch is, therefore, an essential way of providing some originality right into a man's wardrobe. Marketing professionals have grown to be very prescient of the fact and advertising can be used to imbue different makes with certain, desirable associations. For instance, the brand new Maurice Lacroix Pontos Series is referred to in advertising speak as relating to: 'the strength and vitality of males...an ideal adventure partner of Bering Strait: courage, perseverance along with a pledge to satisfy the prospective.A These kinds of implications and nuances are clearly effective in selling a wrist watch, as companies invested 25% of the revenue back to marketing.

Similarly, women's watches are associated with covetable life styles and therefore are frequently marketed by celebrity sports stars. There's an absolute marketplace for the haute couture watch alongside designer footwear and bags. Companies for example Baume and Mercier aim to create design classics which are valued for their fine construction and timeless appeal.

The timepiece can also be creating a comeback within the technology stakes, with items coming to the market that rival the gadget heavy wise phone. Because of advances in Bluetooth technology, reduced energy devices, similar to the timepiece, are now able to also be employed for connecting to secondary products, like the laptop, Music player or cell phone. Inspector Gadget's multi-functioning watch may, finally, be reasonably possible!